Why a balloon? The RE/MAX balloon was first used in Albuquerque, New Mexico in 1978, during the Albuquerque International Balloon Fiesta—one of the world’s largest hot air balloon festivals. RE/MAX commissioned the balloon as part of a national TV advertising campaign, and it made such a strong impression that it quickly became the centerpiece of the iconic brand until this day! The balloon is a memorable symbol of RE/MAX’s mission to “rise above the crowd" and help people with our extraordinary
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