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Increasing awareness of naloxone is a critical way to empower young adults to save lives in the event of an opioid overdose. The Ad Council is proud to launch our new life-saving PSAs, created by StrawberryFrog and developed as part of our partnership with the Office of National Drug Control Policy. The new creative work encourages young people to carry and know how to use naloxone so they are prepared to save lives because “when no one else knows what to do, it's gotta be you.” Learn more about
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