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A swimmable billboard invited women in Dubai to dive in wearing items from an inclusive adidas range. Showing how to encourage audience participation through an unmissable experience, it generated $6m earned media and took the Grand Prix in the Outdoor Lions. Jury President Eugene Cheong, Chief Creative Officer, DDB Group Asia, said: “This billboard makes you stop and gawk in wonder. It’s a classic traffic-stopper. Talk about return on media investment.” Liquid Billboard | adidas | Havas Middle
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you can literally dive into adidas’ first-ever liquid billboard in dubai
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Adidas ‘Liquid Billboard’ campaign wins Outdoor Grand Prix at Cannes Lions
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