Entrepreneurship | Business | Startup Culture on Instagram: "In 2017, Yunha Kim stepped onto Shark Tank to pitch her meditation app, Simple Habit, seeking $600,000 for 5% equity. She impressed the panel with strong early traction, 500,000 users and $750,000 in revenue and a unique selling point of quick, five-minute meditation sessions. But the pitch quickly turned controversial when Mark Cuban labeled her a “gold digger” for holding $2.3 million in cash reserves. Despite interest from Richard B