What Adidas' iconic three-stripes logo means
What Adidas' iconic three-stripes logo means
6 months ago
unilad.com
Why 3 Stripes? Adidas turned three stripes into a global symbol of performance and identity. If you really get into the weeds, they didn’t actually invent the idea—stripes were originally used by brands for performance and structure. In fact, Adidas bought the three-stripe trademark from Karhu in 1952, who was already using the design in key markets /// #Adidas #AdidasOriginals | The Forum
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