Entrepreneurship Money Motivation on Instagram: "In 1990, United Airlines introduced a lifetime travel pass for $510,000, offering unlimited first-class travel for the buyer and a companion. Marketed to frequent flyers, it sold about 58 passes, generating $29.6 million, per a 2017 Bloomberg report. Passholders like Tom Stuker, who logged over 23 million miles by 2025, benefited, but the deal backfired as low oil prices and competition cut fares, costing United an estimated $500,000 per pass annu