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The Game-Changing Strategy That Made Puma No. 1 in India Did you know that in 2006, Puma was trailing behind giants like Adidas, Reebok, and Nike in India? But by 2015, Puma had not only caught up but surpassed them! While the others focused on athletic wear, Puma took a different approach and positioned itself as a fashion icon. Their aggressive localization strategy, local manufacturing and production helped reduce costs by 30%. This allowed Puma to capture smaller towns and expand beyond Tier
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When you speak about comfort and stylish sportswear only one brand comes to mind, Puma. It has trendy Tees, shoes, and much more all at one destination. Watch Shaheer Sheikh share his top 3 picks from PUMA only on Flipkart Fashion - India Ka Fashion Capital. | Flipkart
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