A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
0:46
A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
101.1K views9 months ago
FacebookAdweek
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
0:31
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
137.6K views9 months ago
FacebookAd Age
Nurtle on Instagram: "Pepsi released a Super Bowl commercial featuring a polar bear, a character long associated with Coca-Cola’s holiday advertising. In the ad, the bear sits in a stark white room with a can of Pepsi placed beside a can of Coca-Cola, directly referencing Coke’s decades-old mascot without naming it. The visual is deliberate, leaning into the rivalry between the two brands rather than subtle parody. Coca-Cola’s polar bears were first introduced in the early 1990s and became one o
Nurtle on Instagram: "Pepsi released a Super Bowl commercial featuring a polar bear, a character long associated with Coca-Cola’s holiday advertising. In the ad, the bear sits in a stark white room with a can of Pepsi placed beside a can of Coca-Cola, directly referencing Coke’s decades-old mascot without naming it. The visual is deliberate, leaning into the rivalry between the two brands rather than subtle parody. Coca-Cola’s polar bears were first introduced in the early 1990s and became one o
68.9K views9 months ago
Instagramtherealnurtle
Inside History on Instagram: "Pepsi has unveiled its 2026 Super Bowl commercial, “The Choice,” a daring move in the enduring cola wars. The ad puts Coca-Cola’s iconic polar bear mascot through a blind taste test, where he unexpectedly prefers Pepsi Zero Sugar over Coke Zero Sugar, playfully challenging the rival brand’s image and flipping a beloved cultural icon on its head. Directed by Oscar-winning filmmaker Taika Waititi, who also stars as the polar bear’s therapist guiding him through an exi
Inside History on Instagram: "Pepsi has unveiled its 2026 Super Bowl commercial, “The Choice,” a daring move in the enduring cola wars. The ad puts Coca-Cola’s iconic polar bear mascot through a blind taste test, where he unexpectedly prefers Pepsi Zero Sugar over Coke Zero Sugar, playfully challenging the rival brand’s image and flipping a beloved cultural icon on its head. Directed by Oscar-winning filmmaker Taika Waititi, who also stars as the polar bear’s therapist guiding him through an exi
3.3M views8 months ago
Instagraminsidehistory
The Urban Herald on Instagram: "Pepsi's Super Bowl commercial "The Choice" represents a bold stroke in advertising warfare, directly challenging Coca-Cola by appropriating their most recognizable symbol: the polar bear. The commercial opens with a deceptively simple premise: a blind taste test where the iconic white bear, traditionally associated with Coke's holiday campaigns, unexpectedly chooses Pepsi. What elevates this from mere competitive jab to memorable storytelling is what happens next.
0:45
The Urban Herald on Instagram: "Pepsi's Super Bowl commercial "The Choice" represents a bold stroke in advertising warfare, directly challenging Coca-Cola by appropriating their most recognizable symbol: the polar bear. The commercial opens with a deceptively simple premise: a blind taste test where the iconic white bear, traditionally associated with Coke's holiday campaigns, unexpectedly chooses Pepsi. What elevates this from mere competitive jab to memorable storytelling is what happens next.
2.9M views8 months ago
Instagramtheurbanherald
Inside History on Instagram: "Pepsi dropped a $3 million Super Bowl ad directed by Taika Waititi where Coca-Cola’s iconic polar bear switches to Pepsi. Within 10 hours of it going live, a creator had a response made entirely using invideo AI. He storyboarded, generated, and edited the entire thing without needing a production crew or months of planning. Now if you have the taste, the vision, and know what story you want to tell, AI handles the heavy lifting and helps you bring it to life faster
0:37
Inside History on Instagram: "Pepsi dropped a $3 million Super Bowl ad directed by Taika Waititi where Coca-Cola’s iconic polar bear switches to Pepsi. Within 10 hours of it going live, a creator had a response made entirely using invideo AI. He storyboarded, generated, and edited the entire thing without needing a production crew or months of planning. Now if you have the taste, the vision, and know what story you want to tell, AI handles the heavy lifting and helps you bring it to life faster
334.3K views8 months ago
Instagraminsidehistory
Pepsi has released their Super Bowl ad that restarts the soda wars by stealing Coca Cola’s iconic polar bear mascot.
0:45
Pepsi has released their Super Bowl ad that restarts the soda wars by stealing Coca Cola’s iconic polar bear mascot.
29.7K views9 months ago
TikToknitefadeofficial
0:36
Oldsongsshouldwork on Instagram: "He can talk to anyone, anytime 😭 Pepsi’s Super Bowl 2026 commercial takes a playful approach to the cola rivalry by featuring a polar bear, an animal closely associated with Coca-Cola, as the main character. In the ad, “The Choice,” the bear joins a blind taste test and unexpectedly picks Pepsi Zero Sugar over Coke Zero Sugar. The surprising decision leads to humorous, therapy-style moments that show the bear questioning his identity. Directed by Taika Waititi,
8.2K views8 months ago
Instagramoldsongsshouldwork
0:46
Pepsi Super Bowl ad brings back the cola war
7K views8 months ago
YouTubeBYU Universe
0:44
Pepsi has unveiled its Super Bowl commercial, reviving the soda wars by stealing Coca-Cola’s legendary polar bear #pepsi #cocacola #polarbear #superbowl #commercial
5K views9 months ago
TikTokfastfwdclips
1:13
PEPSI USES COKE'S POLAR BEAR IN THEIR SUPER BOWL AD
5K views8 months ago
YouTubeBreaking & Entering Media
1:21
Pepsi launches an ad for the 2026 Super Bowl using the polar bear as a nod to Coca-Cola.
3.8K views8 months ago
YouTubeItziar Oltra
0:14
Cinematically approved on Instagram: "Pepsi’s Super Bowl 2026 commercial takes a playful approach to the cola rivalry by featuring a polar bear, an animal closely associated with Coca-Cola, as the main character. In the ad, “The Choice,” the bear joins a blind taste test and unexpectedly picks Pepsi Zero Sugar over Coke Zero Sugar. The surprising decision leads to humorous, therapy-style moments that show the bear questioning his identity. Directed by Taika Waititi, the commercial uses comedy an
2.8K views8 months ago
Instagramcinematically_approved
0:12
Streamerhub on Instagram: "Pepsi’s Super Bowl 2026 commercial takes a playful approach to the cola rivalry by featuring a polar bear, an animal closely associated with Coca-Cola, as the main character. In the ad, “The Choice,” the bear joins a blind taste test and unexpectedly picks Pepsi Zero Sugar over Coke Zero Sugar. The surprising decision leads to humorous, therapy-style moments that show the bear questioning his identity. Directed by Taika Waititi, the commercial uses comedy and Queen’s “
1.8K views8 months ago
Instagramstreamer_hubz
0:46
#ColaWars: In Pepsi’s latest Super Bowl ad, the brand reimagines Coca-Cola’s iconic polar bear in a blind taste test — where the bear unexpectedly chooses Pepsi. What follows is a funny and self-aware journey of confusion, therapy and acceptance, shaped by @taikawaititi’s storytelling and backed by the energy of 'I Want To Break Free'. The story peaks with a stadium moment, where the polar bear finds itself on a kiss cam during a concert, turning its dilemma into a pop-culture spectacle. Agency:
380 views8 months ago
Facebookafaqs!
0:46
Video of the Day: Pepsi Super Bowl ad brings back the cola war
348 views8 months ago
YouTubeBYU Universe
Nacho on Instagram: "Pepsi has unveiled its 2026 Super Bowl commercial, “The Choice,” a daring move in the enduring cola wars. The ad puts Coca-Cola’s iconic polar bear mascot through a blind taste test, where he unexpectedly prefers Pepsi Zero Sugar over Coke Zero Sugar, playfully challenging the rival brand’s image and flipping a beloved cultural icon on its head. Directed by Oscar-winning filmmaker Taika Waititi, who also stars as the polar bear’s therapist guiding him through an existential
20.7K views8 months ago
Instagramnacho1999brown
Pop Culture Clips on Instagram: "The ultimate soda shocker! Pepsi just pulled the most audacious Super Bowl move, hijacking Coca-Cola’s beloved polar bear mascot for their latest ad. Featuring the always-brilliant Ben Stiller as a furry friend’s therapist, this commercial isn’t just selling soda; it’s restarting the legendary cola wars with a bang, all to the tune of Queen’s ‘I Want to Break Free.’ This is pure marketing genius and instantly iconic pop culture history! What do you think of this
17.7K views8 months ago
Instagrampopcultureclipping
Creator on Instagram: "Pepsi just pulled one of the boldest Super Bowl stunts in advertising history — flipping the script on Coca-Cola by hijacking its iconic polar bear. In a move that instantly reignited the cola wars, the ad features Ben Stiller as the bear’s therapist, blending satire, nostalgia, and rivalry into one unforgettable moment. Set to Queen’s “I Want to Break Free,” the commercial doesn’t just sell soda — it makes a statement. This wasn’t subtle, and that’s exactly why it worked.
17.6K views8 months ago
Instagramcreator
@historicalmedias on Instagram: "Pepsi has unveiled its 2026 Super Bowl commercial, “The Choice,” a daring move in the enduring cola wars. The ad puts Coca-Cola’s iconic polar bear mascot through a blind taste test, where he unexpectedly prefers Pepsi Zero Sugar over Coke Zero Sugar, playfully challenging the rival brand’s image and flipping a beloved cultural icon on its head. Directed by Oscar-winning filmmaker Taika Waititi, who also stars as the polar bear’s therapist guiding him through an
15.8K views8 months ago
Instagramhistoricalmedias
0:31
Pepsi’s Super Bowl Polar Bear Ad Is Funny After Visiting Coca-Cola Store 🥤
4.2K views8 months ago
YouTubeHot On The Street
0:10
Movies & memes on Instagram: "🥤🐻 When Pepsi revived its iconic Polar Bear for a Super Bowl commercial, most people assumed it would live strictly in the world of high-budget TV ads. But Theo Von took it somewhere completely unexpected — he brought the Pepsi Polar Bear onto his podcast, This Past Weekend. The Pepsi Polar Bear has been one of the brand’s most recognizable mascots since the 1990s, often used to symbolize coolness and the long-running rivalry between Pepsi and Coca-Cola. In the re
1.3M views8 months ago
Instagramzitro_movies
0:49
Pepsi Humiliated Coca Cola
755.2K views8 months ago
YouTubeNoGood
1:02
Pepsi’s Latest Ads Have Gone Insane
1.6K views8 months ago
YouTubeDailySnapBuzz
1:21
The Most Savage Super Bowl Ad Ever? 🏈🥤
990 views8 months ago
YouTubeMixlyx
THE SLUMP on Instagram: "Pepsi has dropped its 2026 Super Bowl commercial titled “The Choice,” a bold play in the long-running cola wars by putting Coca-Cola’s iconic polar bear mascot through a blind taste test where he surprisingly prefers Pepsi Zero Sugar over Coke Zero Sugar, poking fun at the rival brand’s image and flipping the script on a cultural icon.  📺 The 30-second ad, directed by Oscar-winning filmmaker Taika Waititi—who also appears as the polar bear’s therapist guiding him throu
5.4K views8 months ago
Instagramtheslumpco
1:40
Super Bowl 2026: How Pepsi Turned Coca Cola's AI Mistake Into Their Best Ad #marketingstrategy
4.1K views8 months ago
YouTubeSearchNova Media
1:51
Pepsi’s Super Bowl ad wasn’t just a Coke joke. It was an identity crisis on purpose. They called it “The Choice.” A polar bear walks in, takes a blind taste test, picks Pepsi, and suddenly the ad isn’t about soda. It’s about who you think you are. Even symbols can change. That’s smart storytelling. Not victory. Permission. What did you see, a rivalry jab or a reminder that identity is personal? Tell me in the comments. More Super Bowl ad breakdowns coming. #SuperBowlAds #Storytelling #BrandStrat
923 views8 months ago
TikTokadam_leipzig
0:43
Pepsi Stole Coke's Polar Bear?!
328 views7 months ago
YouTubeThe Money Myth
1:12
Why Pepsi Used Coca-Cola’s Bear in an Ad 🤔
288 views8 months ago
YouTubeNikhil Prahlad
See more
Static thumbnail place holder