Meet Magnite, The Post-Merger Name For Rubicon Project And …
Tuesday, June 30th, 2020 – 12:05 am. SHARE: The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett. Meant to evoke magnetism and the “-ite” of a mineral ...
Measurement - AdExchanger
With an approved list of sites and contextually segmented content, publishers don’t risk getting caught up in automated keyword blocklists, which consistently demonetize the news. The latest news from AdExchanger on measurement, from new models to platform updates to how marketers, agencies, platforms and publishers are transforming their ...
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
Tuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T organization.
Programmatic I/O: How Programmatic Platforms Can Capitalize …
Sep 25, 2024 · Walled gardens have grown 10% in the same time frame. This is nothing new, said Shweta Khajuria, an internet analyst and Wolfe’s managing director, speaking at AdExchanger’s Programmatic I/O conference in New York City on Tuesday. For years, “the open internet has lagged the overall digital advertising market,” said Khajuria, adding ...
Programmatic I/O 2024 New York - AdExchanger
Sep 23, 2024 · 3:25 PM-4:20 PM: Publishers: Reporting and KPIs For Actionable Insights and Optimizations. 4:20 PM-4:30 PM: Takeaways. Ticket Options: Add to Programmatic I/O Conference Pass: $395. Workshop Only: $595 (Begin Programmatic I/O New York registration and select "Workshop Only" on the second page) Scott Messer. Rev Ops Leader, Media Operator, Ad ...
AdExplainer: What Is Advanced TV? - AdExchanger
Jun 23, 2022 · Because converged TV is still a work in progress. To put it more simply, “Right now we [still] can’t count,” Scheppach said. AdExplainer. Advanced TV is the umbrella term for anything that's not over-the-air broadcast TV, with specific techniques including addressable and converged TV and OTT.
Waiting On A Judge And The Polls | AdExchanger
Sep 27, 2024 · According to Shweta Khajuria, managing director at Wolfe Research who spoke Tuesday at Programmatic I/O, Google spinning off its SSP or DSP and losing 40% of its network business would lead to a .3% dilution in its earnings per share (EPS). Its worst-case scenario, losing 60% of its network revenue, would lead to a 1.8% …
ALC Rebrands As Adstra, And Enters The Crowded Identity
Wednesday, June 17th, 2020 – 1:49 am. SHARE: The marketing data company ALC, which started out 40 years ago creating consumer segments for direct mail advertisers, relaunched Tuesday as Adstra, with a new mission as a data onboarding and identity graph provider. Adstra is following a well-beaten path for companies that transformed offline ...
Black-Owned Pod Digital Media Has A Deal With McD’s And Big …
Mar 4, 2022 · McDonald’s has been criticized for alleged bias against Black-owned media. For example, the fast-food giant is being sued by media mogul Byron Allen, owner of The Weather Channel, Entertainment Studios and Allen Media Group, for not doing enough to honor its commitment to dedicate 10% of its ad spend to minority-owned media companies by 2024.. But McDonald’s recently made an investment in ...
Don’t Go Dark On Advertising During Election Season, New …
Sep 13, 2024 · By Alyssa Boyle. Friday, September 13th, 2024 – 12:59 am. SHARE: Politics are inherently controversial, and during an election season, viewers get fatigued and frustrated by the ceaseless parade of combative political ads. This causes some brands to halt brand product launches or reduce brand spending during contentious election years.