TikTok dominates in the UK, new research reveals
Feb 21, 2024 · The report also shows that the social media giant tops the charts when it comes to mobile apps ranked by consumer spending, followed by Tinder and Disney+ in second and third place, respectively.. Multiple platforms, including Facebook, Instagram, TikTok, LinkedIn and Snapchat grew their advertising reach year-on-year, the data revealed, with Pinterest adding 5.9 million people to its ...
Advertising Archives - Mobile Marketing Magazine
Disney unveils 2024 Christmas ad directed by Taika Waititi. Disney has partnered with Oscar-winning director Taika Waititi for its highly anticipated 2024 Christmas advertisement, ‘The Boy and the Octopus’. Created in collaboration with the creative agency Adam&EveDDB and produced. Advertising.
Three UK sponsors new series of Gogglebox with 'second …
Feb 19, 2024 · The ad comes as the mobile service provider revealed that 90% of the public scroll through phones whilst watching TV. As a result, Three’s “second screeners” campaign mimics the findings through a series of new relatable mobile moments played out by four British families watching the Channel 4 show on a Friday night.
WATCH: Giffgaff debuts ad under Pablo’s creative direction
Sep 23, 2024 · WATCH: Giffgaff debuts ad under Pablo’s creative direction. Giffgaff has launched its first campaign since indie agency Pablo took over the account from Neverland earlier this year. The 31-second ad features the protagonist in a dreamlike setting, playing a trumpet gracefully in a field of flowers. 60GB for £10 | Are you on giffgaff or ...
Interview: Samsung Marketing and Omnichannel Director Annika …
Jan 18, 2024 · Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new era for Samsung, thanks to the increased use of AI and connecting with diverse audiences.. Yesterday, the technology giant unveiled the new Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24, unleashing new mobile experiences with ...
15 years of WhatsApp: How has the platform evolved?
Feb 23, 2024 · Since launching in 2009, WhatsApp has become a staple in the way people communicate, revolutionising the mobile messaging industry.. Now with roughly two billion monthly users, the platform has undergone significant transformations since launch, introducing new features, new functionalities and even being acquired by technology giant Meta. To celebrate the social media giant’s 15 year ...
IMImobile acquires Impact Mobile to expand North American …
Cloud communications specialist IMImobile has agreed to acquire Impact Mobile, one of Canadas leading providers of end-to-end mobile engagement solutions, from Dealnet Capital Corporation. The acquisition is aimed at extending IMImobiles reach into the US while also complementing IMImobiles product set and customer base.
Interview: Luxe Collective CEO on disruptive marketing beyond …
Dec 21, 2023 · Mobile Marketing Magazine sits down with Ben Gallagher, Co-Founder and Head of Social Media of luxury resale platform Luxe Collective to discuss the brand’s journey, innovative but “attention-seeking” marketing strategies and embracing controversy.. Strategically choosing platforms. Currently, Luxe Collective has 488k Instagram followers and 1.5M on TikTok, an impressive feat considering ...
News Archives - Mobile Marketing Magazine
No more mobile marketing – is app marketing dead as everything becomes digital marketing? Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms. Download now.
Cadbury launches Worldwide Hide Easter Egg campaign
News. Cadbury has launched its Worldwide Hide campaign for the third year running. The campaign invites people to hide digital purple eggs anywhere in the world via Google Street View. The hider can even choose to send a real egg straight to their loved one’s home once the egg has been found. More than a million eggs were hidden over the ...