Underwear brand Bonds’ ubiquity in Australia will only serve to make it more coveted elsewhere, just like Budweiser and Mini when they launched abroad.

The International Accounting Standards Board is undertaking a review into how intangible assets, like brands, are treated.

AI – the deus ex machina of modern marketing, swooping in with promises of limitless efficiency, omnipotent personalisation, ...

Guy Middleton is the Global Breakthrough Innovation Director at Diageo, leading a newly formed team focused on pioneering new ...

Tesco says it is “committed to keep winning with customers” and enhancing its value proposition, leaning into Clubcard growth ...

John Lewis is launching a new bi-annual publication, Foundation, and its biggest home campaign since 2021 as it looks to grow ...

With hybrid work policies being questioned, the rollback of flexibility and poor return to work practices, are mothers being ...

Are tactical skills under threat with teams spread thin, entry level roles becoming more generalist and the price for ...

Aldi sold more food and drink than Asda from 23 February to 23 March, as the discounter continues to shake up the dominance ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Kingfisher, owner of B&Q and Screwfix, discusses its approach to retail media, knowledge sharing across markets and ...

As AI takes root within business, marketers can feel like they’re running to stand still. But, is where AI fits strategically ...