Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

Customer Behavior - If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and ...

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

Instagram is also more popular with younger journalists compared with older journalists. The social media platforms that journalists use most often for work often vary depending on the type of news ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to a Sagefrog research of 2,400 B2B marketers. Check out the study results.

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

Customer Behavior - Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld.

Branding - A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different ...

Out-of-home advertising doesn't have to be B2C-only. These 6 ideas for OOH ads can expose your B2B brand to a much larger audience.

Content reporting can be a major challenge for marketers. Learn 4 of the most common problems and how to fix them.