The Kraft Heinz brand re-aired the iconic 1974 spot during Thanksgiving Day football and will give consumers a chance to win ...

Lara Balazs previously helped Intuit revitalize its brand identity and led go-to-market strategy for its AI-driven financial ...

The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol ...

The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley ...

Consumers want the personalization that comes from the collection and smart use of data but worry about how companies ...

Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts and more.

Advertiser excitement for the big game hasn’t wavered, with brands including Taco Bell, Coors Light and Instacart already ...

A campaign around the friendly competition of gifting also includes ads with Dwayne Wade and Gabrielle Union and Charli XCX ...

The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social ...

For its 50th annivesary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest ...

The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from ...

Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the ...