The Kraft Heinz brand re-aired the iconic 1974 spot during Thanksgiving Day football and will give consumers a chance to win ...

Lara Balazs previously helped Intuit revitalize its brand identity and led go-to-market strategy for its AI-driven financial ...

The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol ...

The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley ...

Consumers want the personalization that comes from the collection and smart use of data but worry about how companies ...

Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts and more.