Companies run the risk of alienating customers and causing long-term damage to their brand reputation or sales.
The results show Americans of nearly all age groups, genders, races, and partisan groups have become less likely to want to hear from businesses on current events than they were in 2022. Groups that ...
Hyper-personalization is a key consumer motivator, with 60 percent of shoppers worldwide saying it is “extremely” or “very” important to receive tailored offers. Mass-marketed discounts are a relic of ...
Investment firms Silver Lake and GIC are acquiring Zuora, providers of a business monetization suite, in a stock deal valued at $1.7 billion.
VideoAmp, a media measurement company, today launched the next generation of the Powered by VideoAmp Platform, encompassing a full suite of application programming interfaces and enhanced dashboard ...
Dovetail's new products and features fully automate data analysis and insight discovery across design research, product development, and every customer interaction.
Teams will have access to Adobe Express within Miro's Innovation Workspace to create, collaborate, and execute on content in one place.
DoubleVerify's expanded partnership delivers media quality authentication for advertisers using Spotify Ads Manager.
Okta has added to its Customer Identity Cloud product to help secure identity in generative artificial intelligence applications. The upcoming Auth for GenAI product empowers app builders to use genAI ...