Consumers with disabilities represent a powerful, yet consistently overlooked, segment of the American marketplace. Their lived experience shapes expectations for brands in ways that often go ...

As economic uncertainty continues to shape household decision-making, one trend is quietly signaling a deeper shift in how Americans—especially Multicultural and younger segments—think about money, ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...

of Americans have experienced significant change this year. In today’s fragmented marketplace, trust has become the new brand currency. Yet for many Americans, confidence in institutions, media, and ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Social media today is about more than entertainment—it’s where identity, influence, and trust converge. For Multicultural Americans, these spaces are engines of creativity and credibility, reshaping ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally ...

Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

Once seen as agents of change, Gen Z is taking an unexpected turn — toward tradition. In our latest report, Trad Is Trending—But Not How You Think, we explore a generational pivot that’s catching many ...