McCann Worldgroup India, with its philosophy of ‘Truth Well Told’, has launched new campaign for Hero Splendor+. The campaign ...

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of ...

AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the ...

Authentic brand involvement has a powerful role to play in sustaining this change. When brands choose to participate not for ...

Lumikai’s ‘Swipe Before Type’ report reveals that India’s digitally-native audience is young, data-hungry and highly willing ...

An Ipsos survey reveals that fragmented climate communication from governments, businesses, and activists leaves citizens ...

It spotlights play as the spark for curiosity, creativity, and problem-solving.

DSP Mutual Fund introduces ‘No More’, an investor education initiative highlighting the risks of impulsive financial decisions.

WattPower’s new digital campaign, ‘Wired for Good’, positions energy as a force for sustainable progress and societal impact.

The wall, painted with Birla Opus Calista, showcased the paint’s advanced stain resistance and effortless cleanability, ...

ButtonShift introduces a campaign highlighting how its platform streamlines workflows for creative teams and agencies.

It celebrates Indian wedding buffets with influencers highlighting the joy of food and indulgence without interruption.