In a detailed review carried out by the Advertising Standards Council of India (ASCI) between April and September 2024, 98% ...

Telecom company Vi announced a significant milestone as part of its latest ‘Be someone’s we’ campaign—the completion of its ...

Will Streambox's Dor subscription-based TV service, that aims to unify content across OTT platforms and live TV channels, ...

While the subscription-based TV service aims to unify ad reach across OTT platforms, the company will prioritise user growth ...

Response India, a Kolkata-based advertising agency, has unveiled an advertising campaign, 'Rolling Heritage, Moving Futures', ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

When Mumbai-based Gauri Devidayal and her husband, Jay Yousuf, launched ‘The Table’ in Mumbai in 2011, they intentionally ditched the white-tablecloth fine-dining formula. Instead, they introduced a ...

As greenwashing rules tighten, Jakson Green’s marcom lead urges agencies to drive authentic sustainability messaging rooted in transparency and action.

Our weekly roundup of the latest appointments and account wins from Innocean India, C Com Digital, Hisense India and many ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval.