WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can ...

KFC Singapore has appointed Maker Lab to handle its creative and social mandate under a three-year contract, following a ...

Stay ahead with Campaign's clear, current, and constantly updated guide to the industry’s key trends and forecasts. Check ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

Industry leaders do some crystal ball gazing and predict how the transformative tech will shape their industry or job ...

Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to win consumers' attention this year.

As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach Kitschke talks to Campaign about the values that propelled its rise into an ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming ...

Southeast Asia Agency Marketer Partnership of the Year Gold WPP Studio X – ASEAN & South Pacific Coca-Cola ASEAN & South Pacific Southeast Asia (Singapore) Southeast Asia Agency Marketer Partnership ...