The beverage industry is rapidly evolving with trends focusing on health and wellness, driven by innovations like GLP-1 drugs ...

Odyssey Functional Energy, launched in January 2022, offers energy drinks that combine natural caffeine from green tea with ...

Prospecto, an AI-focused start-up from Brescia, is revolutionising vineyard management with its AI-powered vision systems ...

Beverage innovation is essential for driving growth, meeting evolving consumer preferences, and addressing global challenges. As health consciousness rises, consumers seek drinks with functional ...

Plezi Nutrition, co-founded by Michelle Obama in 2023, aims to transform the food and beverage industry by offering healthier ...

Beverage gurus are looking to be ahead on the next big thing as they explore niche categories and push beverage boundaries. No one, however, wants to sacrifice flavor as they explore new ideas. So how ...

The beverage industry is seeing significant innovation with trends like sugar reduction and functional drinks.

Anheuser-Busch's Cutwater brand is challenging perceptions of ready-to-drink (RTD) cocktails with their Halloween campaign, ...

Beverage brands are capitalizing on Halloween with limited-edition drinks featuring seasonal flavors and spooky packaging to ...

Getting a new beverage brand into retail is notoriously difficult for several reasons. Shelf space is scarce and it’s highly competitive: dominated by major players with huge budgets. Retailers are ...

Functional beverages are rapidly evolving, driven by consumer demand for health, convenience, and clean-label ingredients. These drinks go beyond basic hydration, offering targeted benefits such as ...