Roblox is making major additions to its still-nascent ad offering, including new integrations to make its ad formats ...

Comcast is trying to win over digital-native and social-savvy marketers for with its recently launched Universal Ads, a ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach ...

Discord will be a prominent sponsor of the IAB’s PlayFronts, Ad Age reports. “This is a real opportunity for us to get them ...

Privacy lawyers and ad tech folks often don’t speak the same language. But at least now they’ve got an acronym in common: MSCA.

The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to short selling reports.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...