Knix and McDonald’s show how Canadian campaigns with celebrity power can deliver real impact. Learn what small brands can ...

In 2025, celebrity collaborations still drive results—when done right. Discover why Knix and Kristen Bell nailed authenticity ...

Release from aptn.ca Are you an experienced professional with a passion for Indigenous storytelling and community empowerment ...

In today's hyper-connected, ever-evolving business environment, marketing is no longer a side function delegated to a team of ...

Discover the latest in Canadian marketing—from Knix’s empowering collab with Kristen Bell to Barbie’s hockey-inspired dolls with Tim Hortons, Staples’ SickKids back-to-school bus, Coegi’s new ...

Despite growing resistance, a 2025 CMA report shows that inclusive leadership and diverse teams continue to outperform. Discover key findings on DEI progress, polarization, and the business case for ...

A heartwarming ad from Quebec’s Eastern Townships is going viral for embracing American tourists—literally. Discover how a 30-second video promoting hugs over politics is boosting bookings, bridging ...

Canadian DMOs are seeing a surge in domestic travel as political tensions shift Canadians away from U.S. vacations. Discover how pride-based messaging, SEO, and real stories are fueling a homegrown ...

Maple Leaf Foods is shaking up traditional food marketing with bold new campaigns like #NotStuntProtein and Canada’s Next Top Dog. Discover how the legacy brand is winning consumer trust with real ...