UEFA and PepsiCo have renewed their partnership that will see PepsiCo’s most iconic brands continue to be a prominent ...

The online world has had a huge impact on how fans engage with football clubs, and many people are discovering their favourite teams on the internet.

In the global race for sports market dominance, China stands as perhaps the most promising frontier for European sports organisations seeking international expansion.

Celtic and Tottenham Hotspur have been named as the UK’s best-run football clubs, according to the Fair Game Index, the organisation’s most comprehensive analysis of men’s professional football ever ...

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When Mel Morris bought into Derby County Football Club in May 2014 he not only bought into the club but into the loyal fan base too. Being a lifelong Rams supporter himself he was conscious of the ...

© 2025 Baltic Publications Ltd. All Rights Reserved.

© 2025 Baltic Publications Ltd. All Rights Reserved.

© 2025 Baltic Publications Ltd. All Rights Reserved.

Football has many links with horse racing and a number of high profile players, ex-players and managers have embraced the sport as race horse owners or as racehorse trainers. It is fair to say that ...