At 2025’s Festival of Marketing, leaders from Oatly and Baileys discussed strategies for influencer marketing and how to measure what works.

GenAI has been ‘the’ focus in marketing and CX for the last few years. But even as technologies evolved and models improved, there seemed increasingly to be a disconnect – a gap – between ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers expanding holiday discounting, the impact of the ...

But it continues to be true, and thousands of businesses across the world have been forced to grapple with what it means for how they make money. With ‘business as usual’ completely out the window, ...

It is fair to say that partnership marketing has been simply swept under the marketing rug. Read any marketing text book and you will find chapters on digital, social, strategy and branding, and ...

Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product development, to the ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

When the news about Marks and Spencer’s sales results broke a couple of weeks ago it immediately got my attention. The Chief Executive and other senior figureheads clearly laid the blame of the 8.1% ...

Econsultancy has been investigating the topic of marketing knowledge and skills for more than 20 years. In that time, we have conducted multiple research studies and interviewed thousands of marketing ...

In the early days of m-commerce it was often asked whether brands should opt for a mobile app or a mobile website. I think most marketers now accept that there isn’t a one-size-fits-all approach, and ...

It’s been an uncertain year for retail, defined by inflation and the cost of living. In October, sales volumes in the UK fell to the lowest level since February 2021. And while ecommerce has had a ...