‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...

Prebiotic sodas typically use the plant-based fiber inulin, often from agave or chicory root, according to Julia Zumpano, a ...

After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...

Slice has been revived by a new company, and it’s available in tons of grocery stores nationwide now. Here’s what you need to know about this beloved '80s beverage and its revival.

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Discover the latest business headlines with Jane King, including student debt cancellation, new Trump tariffs, and Dill ...

The prebiotic soda was featured on "Shark Tank" in 2018 and made its Super Bowl ad debut in 2024.

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

Poppi, Olipop, and Simply Pop are all “prebiotic” sodas, meaning they theoretically feed the good bacteria in your gut with ...

Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and ...

Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...