Nike to Shut Down Virtual Sneaker Label RTFKT

Nike to Shut Down Virtual Sneaker Label RTFKT Under New CEO
Nike Inc. is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns priorities under a new chief executive officer.
Nike Shuts Down Virtual Sneaker Brand RTFKT
Nike is officially shutting down its virtual sneaker and fashion brand RTFKT. According to CEO Elliot Hill, Nike is recalibrating and reassessing its priorities as it moves into its next chapter of digital innovation.
Nike to Shut Down Digital Fashion Brand RTFKT
RTFKT, the Web3 brand that Nike acquired in 2021, will wind down operations, transitioning into an archive showcasing designs created for the platform.
Nike will shut down RTFKT, a subsidiary that made virtual sneakers for the metaverse
A company that Nike purchased in 2021 as part of its move into the metaverse announced on Monday that it’s ceasing operations. RTFKT, pronounced “Artifact,” announced on X that it will “wind down” by the end of January.
Nike-Owned RTFKT to Shut Down Operations
The platform shared in a post on X that it will wind down its web3 operations by January of 2025, with plans to launch a new website to preserve its past projects. RTFKT also said it will launch one more drop this month: the MNLTH X featuring the Blade Drop,
Why sneakerheads think Nike-owned NFT studio RTFKT shut down
Nike purchased the NFT company RTFKT in 2021. RTFKT, the digital assets and NFT company Nike purchased in 2021, is shutting down. One sneakerhead said he’s surprised the partnership lasted as long as it did,
Nike Exits The NFT Market – Shuts Down Its NFT Studio RTFKT
Nike, an American athletic footwear and apparel company renowned for its sneaker, has announced plans to exit the NFT market in January 2025.
Nike-owned NFT pioneer RTFKT to shut down operations by January
The virtual sneaker and fashion brand RTFKT will wind down its operations by January 2025 as Nike restructures under new CEO Elliott Hill. However, despite the closure, the brand’s Ethereum tokens will remain accessible to the public.
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EXEC: Nike to Wind Down Digital Sneaker Design and NFT Company RTFKT in January
RTFKT has now announced its plans to wind down operations by January 2025, announcing the news itself via X (fka Twitter).
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