Nike's RTFKT, which makes virtual collectibles, including sneakers, on Monday announced it will cease operations by the end ...

Travis Scott fans will have the chance to kick off the new year in style as the release of his newest Nike sneaker is lined ...

Nike Inc. is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns priorities under a new chief executive officer.

Paige Bueckers is the first NIL athlete to launch a player edition sneaker with Nike, continuing her path as a trailblazer in ...

The record-setting UConn Huskies star is also the first NIL athlete to get their own Nike player edition shoe.

The UConn star designed her own colorway of the GT Hustle 3 with some personalized logos that will go on sale on Dec. 7.

It's not a secret that UConn Huskies guard Paige Bueckers is one of the biggest stars in all of college basketball, and on ...

All-American guard Paige Bueckers of No. 2 ranked UConn continues to etch her name in the college sports history book, both ...

Over the last decade, we've seen the game of women's basketball reach a new level of exposure and fandom, and it's because of ...

In August, Bueckers also signed an NIL deal with Unrivaled, the new winter 3×3 professional league co-founded by Breanna ...

Right now, you can save up to 35% off select styles on Nike.com, which is some of the deepest markdowns the company offers ...