Alexander, loyalty is law. It's the creed of the Thunder's face of the franchise, a starter in Sunday’s NBA All-Star Game by an overwhelming vote.

It’s safe to say this is one of the biggest weekends of Gilgeous-Alexander's career, with another significant milestone checked off the list.

Like an MCU movie, Shai Gilgeous-Alexander spent the whole week teasing his first signature shoe debut underneath our noses. The MVP candidate spent the last few games entering NBA arenas with butter-colored outfits.