Iranian officials had warned people to stop using WhatsApp, Telegram and other "location-based applications," according to a ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

WhatsApp introduces ads in the Status tab, shifting from its original ad-free promise while maintaining encrypted messaging ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

Iranian state television has urged people to remove WhatsApp from their smart phones, alleging without specific evidence that ...

Meta has confirmed it will introduce ads to WhatsApp, ending a long-standing “no ads” policy and marking a major shift for ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

The FTC’s probable failure is further evidence that government regulators should refrain from intervening in markets they do not fully understand.

Despite Iran’s frequent clampdowns on digital communication, WhatsApp remains one of the country’s most-used messaging apps. ...