A cup of coffee might be the classic morning beverage of choice, but matcha’s rising popularity in the U.S. makes it a close ...

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Matcha powder, finely ground green tea, has taken the culinary world by storm with its unique flavor and health benefits ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Sina Schuldt/picture alliance via Getty Matcha lovers beware — there may be a matcha shortage on the horizon. Increased global demand for the green, tea-based powder adored by many beverage ...

Boost your energy and protein with this dietitian-crafted vanilla-coconut matcha latte. This nutrient-packed drink is the ...

Fill a tall glass with ice cubes to chill the drink. Pour 1 cup of cold milk into the glass over the ice. You can use dairy ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

At the new café 12, the tea is from renowned farms and the pastry chef is from Noma. We can imagine the lines already.