The saying that “all press is good press” perpetuates, even as the media industry and how we consume content rapidly changes. And the person who keeps that phrase near the top of our cultural minds is probably also the publicist for one deranged looking horse that won viral attention over the summer.

Andrew Garfield and Florence Pugh's new film, We Live in Time, is in theaters internationally today, and audiences will likely find themselves at least tearing up—if not full-on bawling—by the time the credits roll.