On Friday, American Eagle posted a statement to Instagram defending the campaign: “This is about the jeans. Her jeans. Her story,” the company wrote, adding, “Great jeans look good on everyone.” The retailer noted that proceeds from Sweeney’s campaign will go to Crisis Text Line to help victims of domestic violence.

Sydney Sweeney Breaks Silence After American Eagle 'Great Jeans' Controversy originally appeared on Parade. Sydney Sweeney has quietly returned to social media following intense criticism of her latest American Eagle advertising campaign.

Sydney Sweeney has returned to social media after her American Eagle denim campaign sparked widespread backlash. Taking to her Instagram Story on Friday, August 1, Sweeney, 27, shared a photo of a bouquet of pale pink roses.