New data shows that younger consumers are driven by purpose, not just price or quality, in their shopping choices.

State and local leaders have been working to retain young talent, in part by promoting economic development and adding new ...

Festival organizers take note: failing to cater to Gen Z means overlooking a rapidly growing consumer base with rising ...

Lightspeed Commerce's survey found 32 percent of Gen Z shoppers were afraid of being judged or 'canceled' for supporting the ...

The digital fluency, entrepreneurial spirit and values-first mindset of Gen-Z employees are pushing organizations to rethink ...

Tinder launches Double Date feature for group dating as the app struggles to retain Gen Z users amid declining subscriptions ...

Younger People are Leading a Cultural Shift Toward Small, Natural-Looking Changes, Such as Baby Botox and Mini Facelifts, and ...

Match Group's Tinder said its Double Date profiles were a hit with Gen Z in testing.

"I … realize that nothing in life is guaranteed and I want to spend as much time with my parents as I can," Mikayla told ...

Faking busyness at work is on the rise, especially among Gen Z. Here’s why it’s happening and how to address the root cause ...

Gen Z job candidates are "ghosting" companies during the hiring process, but their actions appear to be creating change when ...

In the modern era of smartphones and tablets, young people are starting to wonder if the advanced tech is becoming ...