Half of Gen Z Americans consider themselves mom and dad — to their pet, according to new research. Older generations don’t.

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

Gen Z is just one of the names given to different age groups in society, along with millennials, Gen X, Gen Alpha, and Boomers. More than just nifty wording, these terms have connotations on how ...

Gen Z employees are avoiding management roles to preserve their wellness; workplace experts say inflexible corporate leaders ...

Instead of even trying to chase jobs that seem out of reach, many Gen Zers are embracing living like a rat—not showering or ...

Bill Ready said Gen Z, was the largest and fastest growing user cohort and liked to search visually.

"It's absolutely fascinating," the Millennial told Newsweek. "I knew other Millennials would be as shocked and intrigued as I ...

A new report points to the rise in social media use and doomscrolling as potential reasons that anxiety has become more common.

There are also not many Gen Z celebrity parents to look to yet, save for Naomi Osaka, Hailey Bieber, Sofia Richie, and Kylie ...

Gen Z is using payment plans to flexibly finance their lavish spending habits, but experts warn it could “trap” some shoppers ...

Younger Australians are increasingly climbing the property ladder on the blood, sweat and tears of others because they can’t ...

While generational tensions and disagreements have sparked resentment in places like the workplace between Gen Z and baby ...