Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

The word “demure” has been named Dictionary.com’s 2024 Word of the Year, largely due to the creativity of TikToker Jools ...

The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.

(Gray News) - “Demure,” a word that gained viral fame on TikTok has been named Dictionary.com ‘s 2024 Word of the Year.

Their 2024 Word of the Year is the viral sensation “demure,” which took off on TikTok in August of this year. It was popularized by TikToker Jools Lebron, whose phrase “very demure, ...

The word of the year is "demure," which has been around for centuries but took on new meaning over the summer after Lebron went viral in a video showcasing how she did her makeup for work.

The word of the year is "demure," which has been around for centuries but took on new meaning over the summer after Lebron went viral in a video showcasing how she did her makeup for work.

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com's 2024 Word of the Year. The announcement, made Monday on the platform's website ...