He built a small chain of bakery cafes, with sourdough bread as its star. A few years after it was sold, it became nationally famous under a new name.

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Egg prices are surging after the ongoing bird flu outbreak and as a staple ingredient for bakeries, those businesses are being hit hard by skyrocketing costs.

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First, the company shifted away from the “SE” branding after nearly a decade. Then it priced the budget phone higher than expected at $599 – a notable jump from the $429 iPhone SE.