Senior Vice President of Apple Services Eddy Cue says it's better for consumers 'not to get interrupted with ads.' ...

Apple TV has "no plans" to launch an ad-supported streaming tier for the platform, according to Apple's head of services Eddy ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

Apple has officially rebranded Apple TV+, rolling out new visuals, a Finneas-composed intro, and a refreshed Apple One logo ...

Apple's Eddy Cue has quashed rumours of an ad-supported tier for Apple TV+, stating no such plans exist currently. He emphasized Apple's preference fo ...

For the last several years, Apple TV has continually featured some of the best deals in streaming service history. This year, ...

Apple TV+'s double-episode Pluribus premiere has finally answered some of the biggest questions about Vince Gilligan's sci-fi ...

On Tuesday, Apple made another announcement about Apple TV. On X, the company posted a new title card, the branding you see just before a show starts on a streaming service. It has a new logo ...

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the Apple TV+ page on its website to read just "Apple ...

Apple has rebranded mention of Apple TV+ to just Apple TV, while a short YouTube video was also shared to announce the change ...

How many episodes are there in Apple TV+’s new sci-fi thriller Pluribus Season 1, and when does each one release? Read on to ...

The Hunt will only be available on Apple TV+ and that too on all Apple devices and compatible smart TVs. As per Apple’s worldwide timetable, new episodes will stream at 12 a.m. PT / 3 a.m. ET, which ...