For every $100 spent at a local business, roughly $68 stays in the local economy, according to Governor Whitmer's office. Small businesses make up over 98% of the state's businesses, according to the U.S. Small Business Administration. As of 2022, there are 911,914 small business in Michigan.

In Baton Rouge, Bath Junkie is offering deals on gift cards and the first 10 shoppers will get a goody bag. Forever Lillies will have a pop-up and offer discounts on jewelry.