The Denim Cowboy” arrives amid heated discourse sparked by American Eagle’s latest ad campaign starring Sydney Sweeney. When ...

Dangling bonuses of up to $50,000, federal officials are launching a massive recruitment campaign to hire more than 14,000 ...

Sydney Sweeney's latest campaign for American Eagle is not her first ad to go viral. See what else she has promoted.

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a ...

One topic dominated online conversation this week: the American Eagle jeans ad featuring actress Sydney Sweeney. We break down why people are so worked up about it.

President Trump on Monday weighed in on the recent controversial ad campaign with actor Sydney Sweeney for American Eagle, ...

Sweeney’s “great jeans” ad was intended to celebrate the clothing company’s flattering cuts. Now critics have accused her, ...

Trump wrote on Truth Social: "Sydney Sweeney, a registered Republican, has the 'hottest' ad out there. It's for American Eagle, and the jeans are 'flying off the shelves'. Go get ...

Sydney Sweeney's American Eagle campaign is reminding fans online of Brooke Shields' controversial Calvin Klein ad from the ...

Success in marketing campaigns begins in advance of launch day. To get the maximum return, remember to focus on your story, take the time to plan and consistently build your audience well before ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.