Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.
Account-Based Marketing (ABM) is transforming B2B marketing by focusing on high-value accounts and personalized campaigns.
Gathering and acting on customer feedback is crucial in sales, particularly when using sophisticated approaches like Target ...
LONDON - technology brands are shifting their marketing and communications focus as they begin to emerge from a tough global ...
Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...
Let's take a look at five key trends shaping this next wave: ...
This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...
The findings highlight the growing focus on targeted marketing strategies in one of Southeast Asia's most dynamic business ...
SAN FRANCISCO, Nov. 13, 2024 (GLOBE NEWSWIRE) -- RollWorks, a division of NextRoll, Inc., has been recognized as a Visionary in the latest 2024 Gartner ® Magic Quadrant™ for Account-Based Marketing ...
Gartner, Magic Quadrant for Account-Based Marketing Platforms, By Jenifer Silverstein, Ray Pun, Julian Poulter, Chris Chandler, Upasna Chandna, 11 November 2024. Gartner, Critical Capabilities for ...
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