ProfileTree founder says businesses relying solely on Google rankings face significant visibility loss as users shift to AI-powered search alternatives. The search landscape has fragmented across AI ...

Showrunners Matt and Ross Duffer address some of the biggest lingering threads after that climactic series finale.

Stranger Things has finally come to an end after five seasons and nearly a decade, but fans still have burning questions ...

A Gemini-powered personal health coach is available in preview for Fitbit Premium subscribers. I let it plan my workouts for ...

Google would really, really like you to use AI mode instead of its regular search. This type of search is a chatbot that ...

Answer-Engine Optimization (AEO) is the art of making sure a brand’s content is the source that large-language-model (LLM) ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

In a move that could redefine the web, Google is testing AI-powered, UI-based answers for its AI mode. Up until now, Google AI mode, which is an optional feature, has allowed you to interact with a ...

Alphabet Inc.’s Google debuted an updated version of its artificial intelligence model, Gemini, that executives said represents a “massive jump” in reasoning and coding ability. The new model, Gemini ...

If Google has already moved past its most perilous legal challenge and wiggled out of the perception of playing catch-up to its rivals, the remaining question is one of search economics: How can ...

Google’s VP of Product, Robby Stein, recently answered the question of what people should think about in terms of AEO/GEO. He provided a multi-part answer that began with how Google’s AI creates ...