Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers ...

Own is the latest alternative to TikTok to emerge in the market, featuring blockchain technology and a token economy.

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and video generation tools for its 50,000 WPP employee users and clients — all to ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the ...

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — ...

Social media giants Meta (META) and Bytedance-owned TikTok have announced a new set of AI tools that can generate ...

Brands will be able to add an image or text prompt about what they're selling, and TikTok's AI tools will generate a ...

The next ad you see on TikTok might not feature a human at all. With new features like avatars and instant video generation, ...

Live from Cannes Lions 2025, PMG announces Alli Marketplace, a first-of-its-kind martech app exchange built directly into a ...

In today’s Digest, we discuss the UK Data bill passing without the AI Copyright clause, a UN rapporteur urging green ...

PARIS--(BUSINESS WIRE)--realme, one of the world's leading smartphone brands, held a summer festival on June 6 and 7 at the foot of the Eiffel Tower with fun ...