Ads are reportedly selling for close to $8 million for the 2026 Super Bowl, meaning if Novartis is running another 60-second ad, the cost for just the media could be north of $15 million. Add in ...

Nobody waits around when it comes to the Super Bowl. Not fans. Not players. And definitely not brands with deep pockets. Before a game had even been played this season, advertisers rushed and grabbed ...

This article was originally published on www.si.com as Super Bowl 2026: Date, Location, Logos, Halftime Show & Everything You ...

Fox Corp. has continued its push for Tubi, its free, ad-supported streaming service, by streaming this year’s Super Bowl there and running another strange in-game Super Bowl ad. This one stars a boy ...

Giving perspective to how much the TV season depends on sports -- particularly the NFL -- NBCUniversal says it has sold 90% of its ad inventory in the football league's upcoming regular-season and ...

NFL Commissioner Roger Goodell faces a no-win leadership dilemma over the Bad Bunny halftime decision — balancing sponsors, ...

In October 2025, after the NFL announced rapper Bad Bunny would perform for the 2026 Super Bowl halftime show, Coca-Cola announced it would no longer sponsor the football event. Coca-Cola is not a ...

Bad Bunny has secured numerous 2026 Grammy nominations. He is set to headline the Super Bowl LVIX halftime show. This marks a ...

Coca-Cola is not a sponsor of the Super Bowl or its halftime show. In October 2025, a rumor circulated that The Coca-Cola Co. threatened to pull its sponsorship of the upcoming Super Bowl over the ...