Could we finally see the return of the vaunted WRX STI?We're betting not quite.The WRX STI hasn't been a part of Subaru's ...

The concept of "kaizen" may have been widely popularized by Japan's auto industry, but it's now a staple in business school classrooms worldwide. It means "improvement"—often the continuous, gradual, ...

Earlier this year, Subaru showed up to the Tokyo Auto Show with two surprise STI concepts. One, the Performance-B, a very near-production concept based on the current Impreza hatchback; the other, the ...

The newly discovered brown dwarf could help test NASA’s Roman Space Telescope. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. While our ability ...

Japan Car of the Year judges praised the Subaru Forester Hybrid’s blend of performance, practicality, efficiency, and safety. Subaru Forester Hybrid wins 2025-2026 Japan Car of the Year (JCotY).

This video follows the transformation of Richard Hammond’s Subaru Impreza from The Grand Tour as it undergoes major tuning and upgrades to reach a targeted 500 horsepower. Viewers can see the ...

The all-new Outback is out, and Subaru feels like it left things unsaid. Here comes the Japanese tuner to detail all the new tech features it has transplanted into its new model. A new 12.1-inch ...

The ultimate Subaru BRZ tuned by STI will only be sold in limited numbers in Japan. The Subaru BRZ STI Sport Type RA will be a Japan Exclusive with 300 units. STI enhances the Subaru BRZ, drawing on ...

Welp, it’s another day, and Subaru has once again given the world a harder-edged BRZ us Yanks can’t get. But rubbing salt in the wound is the fact that it’s a special edition model from the renowned ...

Enthusiasts in the United States have a long history of missing out on some of the best Japanese metal. And while the Department of Transportation’s 25-year import exemption allows us to keep the ...