As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Axonal.AI distinguishes itself from the current wave of generative AI chatbots by positioning itself as an enterprise-native operating layer. While standard LLMs often hallucinate or prioritize ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

McDonald’s has become corporate enemy number one after its hideous AI holiday commercial went viral across numerous social media platforms for all the wrong reasons. TBWA and The Sweetshop — the ...

Triton Digital is one of seven companies that have launched a standard called Ad Context Protocol, or AdCP. The founders also include Yahoo, ebiquity, PubMatic, Scope3, Swivel and Optable. “The ...

This is read by an automated voice. Please report any issues or inconsistencies here. People aren’t lovin’ it. McDonald’s was forced to pull down an AI-generated Christmas commercial from YouTube ...

Once upon a time, commercials were all extremely catchy and funny. We actually didn’t mind those breaks and, to this day, many of us Gen Xers and Millennials can quote lines from the commercials of ...

The deal will create the largest advertising company in the world, with ramifications for Hollywood. By Alex Weprin Senior Editor In a deal that will reshape the advertising and communications ...

ALEXANDRIA, VA. (CN) –Attorneys for the U.S. Department of Justice took one last shot Friday at convincing a federal judge to divest Google of its lucrative ad-tech arm. DOJ attorney Matthew Huppert ...

Baidu’s (BIDU) bottom line is expected to decline by over 50% during its third quarter results scheduled for November 18, before the opening bell. The company’s advertising business, its primary ...

U.S. senators, Energy Dept, Permitting Council support Standard Direct lithium extraction (DLE) technology is not yet commercial Standard was targeted by short-sellers but has pivoted Standard aims to ...

WATCH OUR OTHER VIDEOS: 25 Ways You're Secretly Tricked By Companies: 25 Companies We Lost in the Last Decade: The saying goes, If it looks too good to be true, then it probably is., and in most cases ...