After years of debate surrounding the professionalization of amateur sports — particularly among college athletics — college ...

Now, Prime Hydration has launched limited edition FC Barcelona and Arsenal themed Prime Hydration drinks, which will be ...

Pepsi is teaming up with video game EA Sports FCTM for the second year running, with an on-pack promotion set to give away ...

GHOST's net sales have more than quadrupled over the past three years, and GHOST Energy is one of the fastest-growing brands ...

Keurig Dr Pepper has entered a definitive agreement to acquire Ghost Lifestyle LLC and Ghost Beverages LLC, makers of the ...

As athletes race against the clock to keep their edge above competitors and optimize their health and body, they are looking for certain products that can come in handy. Fueling their performance and ...

We sampled popular flavors from major brands including Red Bull, Monster, and Celsius, to find the tastiest energy drink ...

Today, Gatorade Canada is proud to announce that it will be expanding its roster of elite athletes and welcoming ...

The NBA season tips off this week, and its tracking data distributor Sportradar is releasing several new products around it.

Maria Empanada is nearly ready to open its East Colfax Avenue location, which has been in the works since 2022. Delays caused ...

Olivia Chen and Pauline Ang, friends and business partners on boba milk tea brand Twrl, have tried three times to get on ...

Knicks Star Jalen Brunson Joins Forces With BODYARMOR In Multi-Year Partnership Jalen Brunson Joins Forces With BodyArmor ...