Want to change your behavior? How about your consumers' behavior? A new Georgetown study reveals how overlooked cues are the ...

Are you tired of dealing with a racing mind and worsening memory power? Try to add these 9 most effective, yet easy, brain ...

Rob Reiner's tragic death has had me thinking about the movie a lot — so I took a deep dive into the making of When Harry Met ...

Brain rot isn’t a scientific term. It has come to refer to content that might be funny nonsense. But it has evolved into a ...

Globally, over 55 million people are living with dementia, and nearly 10 million new cases are added every year, as per the ...

This study helps understand why some people repeatedly make poor decisions and may be helpful in developing strategies to reduce unhealthy behaviour.

A groundbreaking treatment for Parkinson’s disease and essential tremor is now available in Kentucky and the Norton ...

Scientists are building experimental computers from living human brain cells and testing how they learn and adapt.

Discover nine effective and practical ways to help your brain remember what you read by improving focus, using active reading methods and building strong recall habits.

The right amount of boredom can be helpful for imagination and creativity in kids. However, a lack of stimulation for some ...

Princeton researchers found that a primate’s prefrontal cortex reuses modular “cognitive Legos” to solve related tasks, giving biological brains a flexibility that AI still lacks. The insight could ...

CHARLESTON — Dr. Nafiz Sheikh sat in front of the small crowd, a helmet tilted on the left side of his head to precisely target an area of his brain. "It feels OK," said Sheikh, a psychiatrist from ...