Mr Slade said if Radio Rentals' advertising stated that customers could pay up to seven times the value of a rented product, it would not be misleading but consumers would avoid it.

Radio Rentals ad slammed by ASA. Radio Rentals has been criticised by the Advertising Standards Authority for advising consumers not to buy new analogue TV sets because of the imminent launch of ...

"She was attracted by Radio Rentals advertising of 'Rent, Try, $1 Buy, and looked at the payment regime and thought she could afford to do the things that Radio Rentals said she could do.

Radio Rentals and Rentlo general manager James Marshall said: ... The AdNews enewsletter, brings you the latest advertising and media news direct to your inbox!

CUSTOMERS who signed up to Radio Rentals’ “Rent, Try $1 Buy” scheme paid up to seven times the true retail cost of the home appliances they rented, a lawsuit alleges.

BCM previously held the Radio Rentals account from 2008 to 2010. The agency previously held both the creative and media accounts, which moved to Clemenger Harvie and OMD Sydney.