Even the wee ones in your life as young as 18 months can learn STEM with these magnetic foam builders. Soft blocks connect ...

A growing number of adults are buying toys for themselves, reclaiming memories from their childhood and showing off their ...

Now Mattel is hoping lightning will strike again for its next plaything-to-silverscreen flick. But… a View-Master movie? Well… it’s happening! Not since the bizarre Battleship film staring Rhianna ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Our list of the best gifts for kids includes everything from learning gadgets and creativity-inspiring tools to the hottest toys of the year. Our editors and experts handpick every product we feature.

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

As parenting editors at Good Housekeeping, we take toys seriously. (Okay, we have a lot of fun with them, too!) As parents ...

Advent calendars are one of the best traditions at Christmas, capturing all the anticipation and magic in the ritual.

My kids had more clothes and toys they ever needed. I realized the clutter was bothering everyone in our family and decided ...

It’s no secret that kids love toys, but keeping up with the latest bestsellers and viral toy trends can get pricey.

Amazon’s Prime Big Deal Days sale event has started, and we’ve found the 42 best toy deals early holiday shoppers can score ...