I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue ...

Reddit announced a "listening tool" called Reddit Insights, which shares real-time insights with marketers to help them ...

META adds ads to WhatsApp Status and leans on AI to boost ad performance, aiming to grow revenues despite rising competition.

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, unless Meta AI slyly turns promotional.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

It’s official, WhatsApp ’s latest update is bringing ads to the platform.

Amazon has announced its integration with Disney Advertising’s Real time Ad Exchange (DRAX), becoming the third demand-side ...

Meta will show ads and offer subscriptions for the first time on WhatsApp as it looks to turn the messaging platform into a ...